Australian Council of Social Service

Media Media & Communications Coordinator, Australian Council of Social Service (ACOSS)

Director, Australian Centre for Independent Journalism (ACIJ) & Associate Professor Journalism, UTS Sydney.

Setting the scene: Where the Fourth Estate and the Third Sector intersect

Brief introduction by Fernando and Tom setting the scene for the topics to be covered throughout the day. The rapidly transforming media landscape; how it is changing traditional journalism practise; the opportunities for the journalism profession and the community sector; and what contribution can educational institutions like uts and peak bodies such as ACOSS make to truth telling and strenghening Australian democracy.

Professor of Journalism at UTS based at the Australian Centre for Independent Journalism

The changing media landscape: new journalism, democracy, and civil society

How is innovation changing journalism practise and traditional models, and what will it look like in the future.

Christopher Zinn- Director Campaigns & Communications, CHOICE

High Profile ABC Radio Presenter (TBC)

Crikey / Fairfax Media (TBC)

The panel will look at the relationships between journalists and the not-for-profit sector, how they are evolving in the new media landscape and how to build trust between people on both sides of the tweet stream.

David Penberthy- Editor, The Punch, News Limited

Suzanne Smith- Senior Investigative reporter, Lateline ABC TV

Sarah Ferguson- ABC Four Corners reporter

Trent Dalton- Assistant Editor, Courier Mail

Stories that make people care

We hear from four leading journalists and editors about what motivates them to write and broadcast about social issues in a way that makes people care. What kinds of stories are journalists looking for, how do they go about getting them, and how can the NFP sector get better at getting their stories told?

Adele Horin- Senior Columnist, Sydney Morning Herald

Andrew McCallum- CEO Association of Children's Welfare Agencies

Senior government official(TBC)

Breaking Down the Silos: Journalists, Bureaucracy and Social Justice

Journalists who often find that the people at the center of their stories are dealing with multiple government departments or agencies, but no-one wants to take responsibility; for example, people with mental illness may also have issues with homelessness, tenancy, substance abuse etc.

How can journalists get the buck to stop? And how can social services professionals better understand how journalists work. This session would bring together clients, professionals and journalists - with a strong emphasis on case studies.

Claire O'Rourke and David Imber- Essential Media Communications (EMC)

More Clout: Coalition campaigning in the 3rd sector

This short presentation will get straight to the point - a 15 minute presentation, following by 15 minutes questions/discussion. Outlining why campaigns backed by coalitions are a growing trend because they are stronger and have more clout. More clout = winning - delivering for members or stakeholders, achieving policy change etc.

Media & Communications Coordinator, Australian Council of Social Service (ACOSS)

Claire O’Rourke to assist with facilitation

Let's work together!

How can organisations in the NFP sector work together in shared campaigns?

ACOSS will outline its new campaign: $35 a day is not enough! Calling for an increase in low paying income support Allowances and better jobs assistance for people who are out of paid work. Fernando will talk about the campaign (including website) and open discussion on how other groups can be involved. What role can you play to grow this campaign, for which there is widespread support in the community sector? Is it an impossible sell given public perceptions of welfare, especially in the current economic and political climate?